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B2B Platform Agreement

B2B PLATFORM TERMS AND CONDITIONS

Platform: partners.moroccanfoodtour.com

Effective date: 01-08-2026 (1st August 2026) • Version: 1.0

1. About these Terms

These B2B Platform Terms and Conditions (“Terms”) govern access to and use of the Moroccan Food Tour partner platform available at partners.moroccanfoodtour.com (the “Platform”).

The Platform is operated by SOUK EXPLORER SARL, a company incorporated under Moroccan law, trading under the names Souk Explorer and Moroccan Food Tour, with its registered office at Angle Avenue Abdelkrim El Khattabi, Rue Bukharest, 174A, Magasin No. 8, Quartier de l’Océan, Rabat, Morocco.

Company information:

• Legal form: SOUK EXPLORER SARL

• Commercial Register number: 171979(Rabat)

• ICE: 003365313000038

• Tax identification number: 53990078

• Travel agency licence number: ODV - 29348

• Email: contact@moroccanfoodtour.com

• Telephone: +212 657 832 662

In these Terms, “MFT”, “we”, “us” and “our” refer to the legal company identified above.

“Agency”, “you” and “your” refer to the travel agency, tour operator, travel advisor, concierge company, hotel, corporate travel buyer or other approved professional entity using the Platform.

“Client” or “Traveller” refers to the person who will participate in the booked service.

These Terms are intended exclusively for business users. The Platform is not intended for direct consumer bookings.

2. Acceptance of the Terms

By applying for an account, accessing the Platform or making a booking, the Agency confirms that:

  • it is acting in the course of its professional activity;
  • the person accepting these Terms has authority to bind the Agency;
  • all information supplied during registration is accurate and complete;
  • it has read and accepted these Terms;
  • it will ensure that its employees, contractors and authorised users comply with these Terms.

Acceptance may be recorded electronically, including through a checkbox, account activation, login, booking submission or payment.

3. Approval and management of Agency accounts

Access to the Platform is subject to approval by MFT.

We may request documents or information to verify the Agency, including its business registration, travel licence, tax information, website, professional email address and authorised representatives.

We may accept, reject, suspend or close an Agency account where reasonably necessary, including in cases of:

  • inaccurate or misleading registration information;
  • suspected fraud or unauthorised payment activity;
  • repeated payment disputes or chargebacks;
  • misuse of confidential rates;
  • abusive behaviour toward our team, guides, suppliers or Clients;
  • breach of these Terms;
  • legal, regulatory, security or reputational risk.

Each account is personal to the approved Agency and may not be transferred, sold, shared with another business or made available to unauthorised persons.

The Agency is responsible for maintaining the confidentiality of usernames, passwords and access credentials. Any action performed through the Agency’s account will be treated as authorised by the Agency unless the Agency has previously notified us of unauthorised access.

The Agency must notify us immediately at contact@moroccanfoodtour.com if it suspects that its account has been compromised.

4. Relationship between MFT, the Agency and the Client

MFT operates and arranges tours, activities, workshops, cooking classes, transportation and other travel-related services displayed on the Platform.

Unless a separate written agreement states otherwise:

  • the Agency acts as an independent professional intermediary or reseller;
  • the Agency is not an employee, legal representative, franchisee, partner or joint venture partner of MFT;
  • the Agency has no authority to make commitments, guarantees or representations on behalf of MFT other than the information expressly supplied by MFT;
  • MFT is responsible for delivering the service described in the confirmed booking;
  • the Agency remains responsible for its own advice, sales activity, packages, markups, invoices and contractual relationship with its Client.

Where the Agency combines an MFT service with accommodation, transport, flights or other travel services, the Agency is responsible for determining and complying with any package-travel, consumer-protection, insurance, licensing or financial-protection obligations applicable to that arrangement.

5. Client Booking Conditions

Each booking is also subject to:

  • the description and inclusions displayed for the selected service;
  • the cancellation conditions displayed during the booking process;
  • the booking confirmation and voucher;
  • any special quotation or written agreement;
  • MFT’s applicable Client Booking Conditions.

Before confirming a booking, the Agency must provide the Client with all relevant service information and applicable Client Booking Conditions and must obtain the Client’s acceptance.

By making a booking, the Agency represents that it has authority to book on behalf of the Client and that the Client has been informed of and accepted the applicable conditions.

The Agency may not promise a Client any inclusion, itinerary, pickup arrangement, language, guide, dietary accommodation, refund, upgrade or modification that has not been confirmed by MFT in writing.

6. Availability and booking confirmation

Availability displayed on the Platform may change until the booking has been successfully submitted, paid where required and confirmed by MFT.

A booking is confirmed only when:

  • the Platform shows the booking as confirmed or MFT issues a written confirmation;
  • the required payment has been successfully authorised or received; and
  • any booking requiring manual approval has been approved.

A payment authorisation or automated acknowledgement does not, by itself, guarantee that a booking has been accepted.

Bookings shown as “pending”, “on request” or “awaiting confirmation” are not confirmed.

If a service cannot be confirmed, MFT will offer an alternative where reasonably possible or refund any amount received for the unavailable service.

The Agency must check every confirmation and promptly report errors. Errors reported after the cancellation deadline may not be correctable without fees.

7. Agency rates, retail prices and commission

The Platform may display:

  • a net B2B rate payable by the Agency;
  • a recommended or published retail price;
  • a gross commissionable price;
  • an Agency discount or commission;
  • taxes, booking fees or payment charges where applicable.

The pricing structure and amount displayed in the final booking summary will govern the booking.

The Agency is responsible for confirming whether the displayed amount includes or excludes taxes, supplements, optional services and third-party fees.

Unless the Platform expressly states otherwise:

  • commissions and discounts apply only to eligible services;
  • no commission is earned on taxes, payment charges, refunded amounts, cancelled bookings, no-shows, complimentary places or disputed transactions;
  • any commission becomes final only after the service has been completed and fully paid;
  • the Agency is responsible for taxes applicable to its commission, markup or resale activity;
  • commission levels and B2B rates may be changed prospectively by MFT.

The Agency may determine its own resale price unless MFT has communicated a mandatory price, promotional restriction or brand requirement in writing.

The Agency may not describe a price as an official MFT price where the Agency has added its own markup or fees without clearly explaining those additional amounts to the Client.

B2B rates, commission arrangements and commercial information available through the Platform are confidential.

8. Pricing errors

We take reasonable care to ensure that prices and descriptions are accurate. However, technical, currency, availability or data-entry errors may occur.

Where an obvious pricing or content error affects a booking, we may:

  • correct the error before confirmation;
  • offer the Agency the option to proceed at the correct price;
  • cancel the affected booking and issue a refund.

We will not knowingly rely on this clause to change a correctly confirmed price solely because the service later becomes more expensive.

9. Payment

Payments made through the Platform may be processed by Chaabi Payment, a payment solution operated by M2T, together with participating banks, card schemes and other financial institutions.

Payment may be subject to:

  • card authorisation;
  • identity or fraud checks;
  • 3-D Secure or similar authentication;
  • transaction limits;
  • the terms of the card issuer or payment provider;
  • applicable currency-conversion charges.

The Agency must use only a payment method that it is legally authorised to use.

Where the Agency uses a Client’s payment card or payment credentials, the Agency warrants that it has obtained the Client’s informed authorisation to use that payment method for the stated amount and booking.

MFT is not responsible for additional charges imposed by the Agency’s bank, card issuer or currency-conversion provider.

Payment details may be collected and processed directly by Chaabi Payment and relevant financial institutions. MFT does not intend to store complete payment-card numbers or card verification codes.

We may change or add payment providers without affecting already confirmed bookings.

10. Failed, duplicate and disputed payments

A booking is not confirmed when payment is declined, reversed, cancelled or incomplete.

The Agency must contact MFT promptly if it believes that:

  • a payment was charged more than once;
  • an incorrect amount was charged;
  • a payment succeeded but the booking was not created;
  • an unauthorised transaction occurred.

The Agency must attempt to resolve payment concerns directly with MFT before initiating a chargeback, except where prohibited by law or in cases of genuine unauthorised card use.

A chargeback does not constitute a valid cancellation of the underlying booking.

Where a chargeback or payment reversal is made without valid grounds, the Agency remains liable for the booking amount and for reasonable costs incurred in responding to the dispute.

We may suspend an account while a payment dispute, fraud investigation or chargeback is being reviewed.

11. Currency

Prices may be displayed in Moroccan dirhams, euros, US dollars or another supported currency.

The currency shown in the final payment page and booking confirmation is the contractual transaction currency.

Any conversion displayed for information purposes is approximate unless expressly stated otherwise.

The Agency or cardholder is responsible for exchange-rate differences, foreign transaction fees and charges imposed by its bank or card issuer.

12. Cancellations by the Agency or Client

Unless different conditions are clearly displayed for the selected service or included in a quotation:

  • cancellations received at least 48 hours before the scheduled starting time are eligible for a full refund;
  • cancellations received less than 48 hours before the scheduled starting time are charged at 100%;
  • no-shows are charged at 100%.

Special, private, customised, group and multiday bookings may have different cancellation schedules, deposits or non-refundable costs. Those conditions will be displayed during booking or included in the quotation.

Cancellation requests must be submitted through the Platform or sent in writing to the contact address specified in the booking confirmation.

The time at which MFT receives the cancellation request determines whether the cancellation deadline has been met.

The Agency is responsible for ensuring that the Client understands the applicable cancellation conditions.

13. Amendments

Requests to amend a booking must be submitted at least 48 hours before the scheduled start, unless the booking confirmation states otherwise.

Changes are subject to availability and are not guaranteed.

A change of date, service, city, number of participants, language, pickup location or itinerary may result in a price adjustment.

A request that materially changes the original booking may be treated as a cancellation and a new booking.

Reducing the number of participants after the applicable cancellation deadline does not automatically entitle the Agency or Client to a refund.

14. Refunds

Approved refunds will normally be returned through the original payment method.

The Agency must return to the Client any refund that relates to an amount paid by or on behalf of that Client.

After MFT initiates a refund, the time required for the amount to appear depends on the payment provider, card network and receiving bank.

Currency-conversion differences, bank charges and third-party payment fees may not be recoverable unless required by law.

No refund will be paid twice to both an Agency and its Client.

15. Late arrivals and no-shows

Clients must arrive at the meeting point or pickup location at the time stated in the confirmation.

Group tours may depart without late participants. Guides are not required to delay the experience where doing so would affect other participants or the operation of the tour.

A late arrival, failure to locate the meeting point, missed transport connection, incorrect date or failure to attend is generally treated as a no-show.

The Agency must ensure that the Client receives the correct:

  • date and starting time;
  • meeting point or pickup information;
  • local contact number;
  • voucher and booking reference;
  • practical instructions.

16. Client information

The Agency must provide complete and accurate information necessary to deliver the service, including where requested:

  • full names;
  • number of adults and children;
  • ages of children;
  • telephone or WhatsApp contact;
  • accommodation or pickup information;
  • preferred language;
  • dietary requirements and allergies;
  • mobility or accessibility requirements;
  • relevant health or safety information;
  • emergency contact information.

MFT is not responsible for problems caused by inaccurate, incomplete or late information supplied by the Agency or Client.

The Agency must promptly communicate to MFT any change affecting the booking.

17. Dietary requirements, allergies and health information

The Agency must encourage Clients to disclose serious allergies, dietary restrictions, mobility requirements and relevant medical conditions before the tour.

MFT will make reasonable efforts to accommodate disclosed requirements but cannot guarantee that every food environment is free from allergens or cross-contamination.

Participation in certain tours may involve walking, stairs, uneven streets, heat, traffic, cooking equipment or other normal travel-related risks.

Clients are responsible for deciding whether an experience is suitable for their physical condition and for following reasonable safety instructions given by guides and service providers.

18. Children and minors

Children must be booked under the correct age category and accompanied by a responsible adult unless MFT expressly confirms otherwise.

The accompanying adult is responsible for supervising the child throughout the experience.

The Agency must disclose the age of each child where age affects pricing, equipment, transport, menu arrangements or suitability.

19. Conduct

MFT may refuse or end participation, without refund where legally permitted, if a Client:

  • threatens or abuses guides, hosts, suppliers or other participants;
  • behaves dangerously or illegally;
  • is excessively intoxicated;
  • repeatedly ignores safety instructions;
  • damages property;
  • significantly disrupts the experience.

The Agency is responsible for assisting MFT with serious Client complaints or conduct incidents relating to a booking made through its account.

20. Changes or cancellations by MFT

MFT may make reasonable operational changes to an itinerary, guide, restaurant, host, route, vehicle, meeting point, starting time or included stop.

Where possible, changes will preserve the general nature and value of the booked service.

MFT may cancel or materially change a service due to:

  • safety concerns;
  • guide or supplier unavailability;
  • weather;
  • transport disruption;
  • government restrictions;
  • closures;
  • strikes;
  • civil disturbance;
  • insufficient participation where a minimum applies;
  • events beyond our reasonable control.

Where MFT cancels a service and no suitable alternative is accepted, the amount paid for the cancelled service will be refunded.

Unless required by applicable law, MFT is not responsible for independent costs such as flights, hotels, visas or transportation booked separately by the Agency or Client.

21. Force majeure

Neither party will be liable for failure or delay caused by an event beyond its reasonable control, including natural disasters, extreme weather, fire, flood, epidemic, pandemic, war, terrorism, civil unrest, government action, border closure, transport interruption, strike, utility failure or telecommunications outage.

The affected party must take reasonable steps to reduce the impact of the event.

Refunds, credits or rescheduling in a force majeure situation will depend on:

  • the nature of the affected service;
  • amounts already paid to non-refundable suppliers;
  • recoverable costs;
  • the possibility of providing an alternative;
  • applicable law.

22. Travel insurance

The Agency must recommend that Clients obtain appropriate travel insurance covering, as relevant:

  • cancellation and interruption;
  • medical treatment;
  • emergency evacuation;
  • accident and personal liability;
  • baggage and personal belongings;
  • missed transport connections;
  • activities included in the itinerary.

The absence of insurance does not transfer the Client’s uninsured costs to MFT.

23. Liability

MFT will perform its services with reasonable care and skill and will remain responsible to the extent required by applicable law.

To the maximum extent permitted by law:

  • MFT is not liable for indirect, incidental, special or consequential business losses suffered by the Agency;
  • MFT is not liable for losses caused by incorrect information, unauthorised promises or separate arrangements made by the Agency;
  • MFT is not liable for a Client’s failure to follow instructions, arrive on time or disclose relevant requirements;
  • MFT’s aggregate contractual liability to the Agency in relation to a booking will not exceed the amount paid to MFT for the affected booking.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability resulting from fraud, wilful misconduct or any other liability protected by mandatory law.

24. Agency responsibility and indemnity

The Agency is responsible for losses, claims and reasonable costs resulting from:

  • unauthorised use of payment methods;
  • inaccurate booking information;
  • unlawful or misleading statements made to Clients;
  • failure to communicate applicable booking conditions;
  • misuse of personal data;
  • breach of confidentiality;
  • unauthorised use of MFT’s intellectual property;
  • inclusion of an MFT service in an unlawful or improperly sold package;
  • a material breach of these Terms.

This clause applies only to the extent that the loss was caused by the Agency’s act or omission.

25. Complaints

Operational problems should be reported as soon as possible while the Client is still in Morocco so that MFT has a reasonable opportunity to assist.

Formal complaints should be submitted within 3 days after the service and should include:

  • the booking reference;
  • Client name;
  • date and location;
  • description of the issue;
  • supporting photographs, receipts or evidence;
  • the requested resolution.

The Agency must cooperate in obtaining information from the Client and must not promise a refund or compensation on behalf of MFT unless authorised in writing.

26. Personal data

MFT and the Agency must comply with the personal-data laws applicable to their respective activities, including Moroccan Law No. 09-08 and, where applicable, the GDPR, UK GDPR or other relevant legislation.

Unless otherwise agreed in writing, MFT and the Agency each act as an independent data controller for the personal data they process for their own purposes.

The Agency warrants that it:

  • has a lawful basis to collect and transfer Client data to MFT;
  • has informed the Client that the data will be shared with MFT and relevant service providers in Morocco;
  • collects only information reasonably necessary for the booking;
  • has obtained any consent required for health, dietary or other sensitive information;
  • will not enter false contact details to prevent MFT from communicating essential operational information.

MFT may process personal data for:

  • account administration;
  • booking management;
  • service delivery;
  • customer support;
  • payments and fraud prevention;
  • accounting and legal compliance;
  • complaints and dispute management;
  • security and Platform improvement;
  • marketing where valid consent or another lawful basis exists.

Personal data may be shared with guides, hosts, restaurants, transport providers, accommodation providers, payment processors, technology providers and public authorities where necessary.

Additional information is provided in the MFT B2B Privacy Policy available at [PRIVACY POLICY URL].

27. Photographs and marketing

Acceptance of these B2B Terms by an Agency does not automatically constitute a Client’s consent to the commercial use of the Client’s image.

Where photographs or video may be used for marketing, consent should be obtained from the affected Client through a separate notice, release or clear opt-in process.

A Client may ask not to be photographed or may request the removal of an identifiable image by contacting MFT, subject to legal and practical limitations.

28. Confidentiality

The Agency must keep confidential:

  • B2B rates;
  • commission levels;
  • special offers intended only for approved partners;
  • login details;
  • supplier information;
  • unpublished itineraries;
  • commercial and technical information obtained through the Platform.

Confidential information may be shared only with personnel who need it to perform the Agency’s business and who are bound by appropriate confidentiality obligations.

This section does not apply to information that is public through no breach of these Terms or that must be disclosed by law.

29. Intellectual property and permitted use

The Platform and its content—including text, itineraries, photographs, videos, logos, designs, databases and software—are owned by or licensed to MFT.

The Agency receives a limited, non-exclusive, revocable and non-transferable right to use approved MFT content solely to promote and sell MFT services.

The Agency may not:

  • copy or scrape the Platform or its database;
  • create a competing booking database using Platform information;
  • remove copyright or trademark notices;
  • register domains, social-media accounts or advertising keywords that impersonate MFT;
  • materially alter MFT descriptions in a misleading manner;
  • use MFT content after account termination unless separately authorised.

Use of MFT logos, photographs and branded marketing materials may be subject to separate brand guidelines.

30. Platform availability and security

We aim to keep the Platform available and secure but do not guarantee uninterrupted or error-free access.

We may temporarily restrict access for maintenance, security, updates or circumstances beyond our control.

The Agency must not:

  • attempt to bypass security controls;
  • introduce malware;
  • test vulnerabilities without written authorisation;
  • use automated tools to extract data;
  • interfere with other users;
  • access information belonging to another Agency.

31. Suspension and termination

Either party may terminate the B2B relationship by written notice.

MFT may immediately suspend or terminate an account for serious breach, fraud, security risk, unlawful activity, repeated payment disputes or misuse of confidential information.

Termination does not automatically cancel previously confirmed bookings. Unless otherwise agreed, those bookings remain subject to the conditions accepted at the time of confirmation.

Clauses concerning payments, confidentiality, personal data, intellectual property, liability, disputes and outstanding obligations survive termination.

32. Amendments to these Terms

MFT may update these Terms to reflect changes in the Platform, services, payment methods, law or business operations.

Material changes will be communicated through the Platform or by email and will take effect on the stated date.

The terms accepted when a booking was confirmed will continue to govern that booking unless a change is required by law or agreed by both parties.

Continued use of the Platform after the effective date of updated Terms constitutes acceptance of the revised Terms.

33. Notices

Notices to MFT may be sent to:

Email: contact@moroccanfoodtour.com
Address: Angle Avenue Abdelkrim El Khattabi, Rue Bukharest, 174A, Magasin No. 8, Quartier de l’Océan, Rabat, Morocco.

Notices to the Agency may be sent to the email address registered to its Platform account.

The Agency is responsible for keeping its contact details current.

34. Governing law and jurisdiction

These Terms and all B2B bookings made through the Platform are governed by the laws of the Kingdom of Morocco.

The parties will first attempt to resolve disputes through good-faith negotiations.

If no settlement is reached, the courts of Rabat, Morocco will have exclusive jurisdiction, except where mandatory law requires otherwise.

35. General provisions

If part of these Terms is held invalid or unenforceable, the remaining provisions will continue in effect.

A failure or delay in enforcing a right does not waive that right.

The Agency may not assign its account, booking rights or obligations without MFT’s prior written consent.

MFT may assign these Terms as part of a restructuring, merger, sale or transfer of its business, subject to applicable law.

These Terms, together with the applicable booking confirmation, product conditions and written commercial agreement, constitute the agreement between MFT and the Agency concerning use of the Platform.

36. Language

These Terms may be provided in English and French.

In the event of a discrepancy, the FRENCH version will prevail, subject to mandatory Moroccan law.

37. Contact

Questions regarding the Platform or these Terms may be submitted to:

Moroccan Food Tour – B2B Partner Support
Email: contact@moroccanfoodtour.com
Telephone/WhatsApp: +212 657 832 662

Official Company Info

Official Moroccan business registrations and licensing parameters.

Legal Entity Form

SOUK EXPLORER SARL

Commercial Register

171979 (Rabat)

ICE Number

003365313000038

Tax Identification No.

53990078

Travel Licence No.

ODV - 29348

Registered Office

Angle Ave Abdelkrim El Khattabi, Rue Bukharest, 174A, Magasin No. 8, Quartier de l’Océan, Rabat, Morocco.

© 2026 Morocco Tours - B2B platform partner services